True Spirit E-Commerce Website

OBJECTIVE: Sarah is new to private schools and wants her son to fit in. Sarah is a busy person and wants the shopping experience to be as easy as possible. 

SOLUTION: Using True Spirit, Sarah will be able to quickly purchase uniforms and accessories. Sarah will have the option to purchase pre made bundles that are easy to purchase and match the schools criteria .

My Process

Step 1: Research

The first step of the process was defining the company by findings its goals and objectives. Then  I followed by researching the market and conducting a comparative/competitive analysis of similar companies. I researched their the way other companies displayed their information what they focused on.

Step 2: personas & structure

Next I developed the persona for Sarah and created a story board to better understand her situation. I followed up by creating navigation and content for the site.

Step 3: Sketching Ideas

Early sketch ideas: Bundle sets, navigation, landing page,  and onboarding.

step4: usability tests / prototype

After researching and going through various steps of sketches I was able to complete a set of wireframes for a prototype