OBJECTIVE: LinkedIn wants increase user engagement by making the mobile app a one-stop destination for contact management and networking.
SOLUTION: A feature that could help facilitate the exchange of contact information at conferences and meetings, make a quick note regarding the interaction, and remind the user to follow up with the new connection.
Tools
Pen & Paper, Balsamiq, Adobe Illustrator, Google Drive
Role
3 person team
Task Analysis, Competitive / comparative Analysis, User Research, Persona Creation, Card Sorting, User Flow, Site Map Creation, Information Architecture, Wireframing, Low-Fidelity Prototyping,
My Process
PROJECT ANALYSIS
COntextual Analysis
Research information on LinkedIn is currently used to help inform design decisions
COMPARATIVE ANALYSIS
A comparative analysis was done with competitors of LinkedIn to determine general differences find trends. Facebook was the most unique of the competitors because it's professional job search site, yet a lot of networking is done within the social network.
User Persona
Card sorting: We compared similar brands/ companies and tried to understand what made them successful.
The team went over key features for the product. We made it a focus to keep users privacy a high priority.
Our first flow of the new linkedIn feature
Refining the idea & user testing the idea with heavy LinkedIn users
Sketch of key feature
Final run of sketches
USER FLOW & SKETCHES
High Fidelity Screens
